Google Server-Side Tag Manager (sGTM) is a powerful tool that enhances tag management by offloading tracking scripts to the server. Google’s server-side tag manager centralises and streamlines tag management, offering enhanced website performance and improved data accuracy. This is a list of hosted sGTM providers, to help you getting a sGTM set up in no time.
A hosted Server-Side Tag Manager provider takes the burden of maintaining the setup in the cloud by yourself. Some providers even offer additional useful features to the original tag manager.
If you know some more provider please let me know in the comments.
https://taggrs.io/en – from Netherlands
https://www.owntag.eu/ – from Germany / Hamburg
https://www.addingwell.com/ – From France
https://stape.io/ – Offers two solutions: Estonia, Tallin for EU solution or US for global solution. Originally from Estonia.
Why you should consider a SaaS Provider for your server-side tag manager hosting
1. Simplified server-side tagging Setup, Maintenance, and Cost-Effectiveness
Setting up and maintaining server-side infrastructure can be complex, time-consuming, and costly. Despite running a sGTM in a google cloud project is not as hard as you might think, a SaaS service simplifies this process by providing a ready-to-use platform, eliminating the need for extensive technical knowledge, IT resources, and the associated costs of server maintenance. This allows businesses to focus on their core activities while benefiting from a cost-effective solution that includes updates, maintenance, and support, helping manage budgets more efficiently.
2. Improved Security and Compliance
Managing data privacy and compliance is increasingly important with evolving regulations like GDPR and CCPA. Some SaaS provider will have robust security measures and compliance protocols in place, ensuring that your data is handled securely and in accordance with legal requirements. Stape.io for example has.
3. Expert sGTM hosting Support
With a SaaS solution, you gain access to expert support from a team that specializes in running server-side tagging infrastructure. This can be invaluable for troubleshooting issues, implementing best practices, and staying up-to-date with the latest developments in tag management technology.